Automobili Pininfarina introduces a new era of electric luxury with the PURA Vision concept EV

08 August 2023

Automobili Pininfarina unveils the PURA Vision design concept, a new era of electric luxury, inspired by dramatic proportions and elegant silhouettes. The design will be displayed alongside the Battista Edizione Nino Farina super GT during Monterey Car Week.

The Automobili Pininfarina PURA Vision design concept is described as an electric Luxury Utility Vehicle (e-LUV).

The 5,215mm-long PURA Vision aims to combine an SUV, a sports car and a luxury car. It has 2+2 seating, with an integrated wine cooler between the pair of rear seats.

The high body and narrow glass area is inspired by the 1947 Cisitalia – the first vehicle to enter the Museum of Modern Art’s (MoMA) collection in New York. The PURA Vision also features 23-inch alloy wheels.

The bottom sections of the front doors open conventionally, but the bottom of the rear doors open ‘backwards’, and the glass area in the doors opens upwards. The ‘tri-opening Lounge Doors’ aim to give easy access to the cabin. The Lounge Doors were inspired by the pillarless design of the Lancia Florida saloon, which was styled by Battista Farina in the Fifties and was a favourite of Pininfarina’s founder.

The front of the PURA Vision features hidden headlights and ultra-slim nanofibre lighting technology, with fibres measuring less than 1mm thick, creating a daytime running light signature. The rear features ultra-slim horizontal LED lights.

Automobili Pininfarina says that the new design concept will inspire its next generation of pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT.

Designed, engineered and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina.

The electric Battista, with 1,900 hp and 2,340 Nm torque, is faster than a current Formula 1 race car in its sub-two second 0-62 mph sprint. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 300 miles (U.S. combined EPA) on a single charge. No more than 150 examples of the Battista will be individually hand-crafted at the Pininfarina SpA atelier in Cambiano, Italy.

Automobili Pininfarina is a new company which is a 100 per cent Mahindra & Mahindra Ltd investment.